Martin De Saulles

Technology Analyst and Writer

Martin De Saulles

SEO and AI

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Like most content creators, I’m having to relearn the rules of SEO and gaining visibility in an AI world. I know search is changing and users are moving to AI generated snippets for answers but traditional SEO still has a place.

As well as adapting my own content to this new landscape, I’ve been helping several others through a process of trial and error. It is all very fluid at the moment so what works today may not tomorrow.

I shall report back soon with what I’ve found to be effective in terms of driving traffic from Google etc. Caliente Bitters will be an early case study.

New book – April 2025

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The AI and Data Revolution: Understanding the New Data Landscape

Published on 24 April 2025

Summary

We are entering a new phase in the information revolution driven by the introduction of innovative artificial intelligence (AI) technologies. From the rise of mass media, mass communications and the expansion of the internet, to mobile computing, social networks and Generative AI, this important and authoritative book outlines the key changes over the last 30 years that have led to this moment.

Drawing on established frameworks, theories, historical research and empirical evidence, this book argues that the current wave of AI-driven innovations represents a step-change in how organisations can extract value from data and that this will have significant implications for business innovation and how companies compete. Individual chapters explore

  • the history of the information industry and key milestones in artificial intelligence
  • an overview of the data and AI landscape
  • the opportunities and challenges of the AI revolution
  • the ethical, policy and legal issues of data-driven AI
  • and scenarios for where the data revolution is heading up to 2030

Insightful and accessibly written, The AI and Data Revolution is a valuable resource for knowledge managers, information managers and data analysts as well as researchers and students in library, information and computer sciences.

Order the book:

Facet Publishing

Amazon