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Martin De Saulles

Technology Analyst and Writer

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SEO and AI

July 8, 2025 by Martin De Saulles

Like most content creators, I’m having to relearn the rules of SEO and gaining visibility in an AI world. I know search is changing and users are moving to AI generated snippets for answers but traditional SEO still has a place.

As well as adapting my own content to this new landscape, I’ve been helping several others through a process of trial and error. It is all very fluid at the moment so what works today may not tomorrow.

I shall report back soon with what I’ve found to be effective in terms of driving traffic from Google etc. Caliente Bitters will be an early case study.

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